Independent Study on Culture's Influence on luxury consumption in Term Paper

Independent field of study on Cultures Influence on luxury consumption in China and USA - Term make-up ExampleIn order to accomplish that endeavor, the paper will examine the consumers characteristics in these cardinal markets and make merchandise recommendations. The paper will also give an example of nearly corporations and brands that have capitalized on these unique characteristics through their marketing strategies to capture the luxury market.The recent researches conducted on consumer behavior have sh take a direct correlation between the peoples glossiness and consumer behavioral patterns (Henry 122). Each culture has its own values that it upholds. These values ar the ones that affect the consumers attitudes towards legitimate products, which ultimately affect the consuming patterns and behaviors. The heathen identity affects the choice of products by affecting the perceptions and judgments of the consumer. Once these perceptions and judgments have been made consist ent such that they are predictable, the consumer can said to have formed a consuming behavior. Multinational companies use these customers behaviors and preferences to design their marketing strategies so that they can optimize their sales and maximize their profitability (Hostede 32). As Russell and Valenzuela (87) aptly captures it, Cross ethnical value systems will influence consumer tipping behavior, product evaluations, value-attitude relations, persuasion effects, consumer innovativeness and behavioral intention models. Figure 1 shows how culture influence consumer behaviors.However, culture has also been found to affect only the consumption of certain goods. There are, thus, some exempted cases whereby the culture of a certain place barely has a bearing on the consumer behaviors of a certain product. A good example is a global product, which blurs any existing cultural differences. A consumer of such a product is known as a global consumer who is not dependent on a culture t o make consumption decisions in