My First Day In The US Essay

As I remember it, the first day that I came to U.S. was June 26, 2006. My first day in U.S. was both exciting and upsetting, I was exciting about was seeing my mom for the first time over a year, the upsetting part is I had to leave my good memories in my hometown. I had to left all of that behind friends, family and schools. However, life moves on, things need to be done. When I got out of the terminal in LAX, I saw the smile on my mother’s face that was the happiest smile I hadn’t seen in a long time. She waved at me and she was wearing a white T-shirt and blue jeans. As we were walking towards the car in the parking lot, she asked me â€Å"how do you feel, are you happy to be here?† Then I answered â€Å"the weather is pretty good and the people seem nice.† As we headed to dinner from LAX, I noticed there are a lot of open roads in California that are well taken care of, and people tend to drive a lot faster here in California than in China. I said to my mom, â€Å"The roads here seems to be in better condition then in China.† My mom answered â€Å"Well, yes, the road construction in the United States has a higher quality than China, however, it takes more time to complete Highways here. Normally, in the United States it takes around 4-5 years to build a bridge. In China, as you know, it only take one year or two years tops, which that might be the reason why the roads here are a better quality than in China.† As we went along, I also noticed California drivers tend to be more aggressive than Chinese drivers, often changing lanes without using their turn signals. Californians also tend to drive a lot faster than those in China, might be because the roads are in better conditions. It only took us about an hour to the restaurant where we had dinner. It was called â€Å"The Hat†, in Victoria Gardens. I noticed along the road parking patterns in the United States are much more regulated. People in China park either way and either direction on the road, while people in United States park based on the direction of the road (i.e. if someone is driving on the right side of the road they just park on the right side of the curb). Inside the diner, we ordered a pastrami dip sandwich, and a tuna sandwich. They were both was tasty. The chili cheese fries were enormous. We didn’t even finish it all, but I loved â€Å"The Hat† from that moment on. However, as we waiting for the food, I saw on the menu, almost all the food is stylized around individual servings. Such as steak sandwich , french fries, pastrami dip sandwiches and soups. They are all served as separate courses (appetizers, main course, etc). Back in China, in my mind, I thought all of the food from every â€Å"individual† course is served together. As we were eating, I looked at the kitchen where they are making sandwiches, it seems that the kitchens of American style food are more peaceful. People tend to buy only things like lumps of fish that can’t be distinguished from other fish without a label or crabs that may have already been boiled. All you have to do is put them into the oven or the pan and cook them. In China, however, the kitchens seem very violent and active. All of the chicken, duck and fish are freshly cut in the kitchen. The kitchen is full of glimmering kitchen knives. I feel as if it is like a battle field. The atmosphere of American and Chinese food differ greatly. A lot of good American restaurants are generally built in beautiful scenic or metropolitan areas, so I sometimes feel as if American food is about â€Å"Eating the scenery† rather than â€Å"Enjoying the taste†. Time flies, I have been in the U.S. for more than six years. There are some more things that I didn’t notice on the first day I arrived in California. There are many cultural differences between the U.S. and China. In China, one of them is people think about ideas in a collective sense, often considering how their actions will affect their friends and families. Chinese people tend to collaborate before making a decision. Decisions are made for the greater good as opposed to personal choice. In America, prioritizing individual goals and motives over the group is considered the norm. The number one reason I came to U.S. was because my mother wanted me to. I had to leave all my friends and family behind. It was the hardest decision that I ever had to make because I didn’t want to disappoint my mother. Students in California are not as stressful as the students in China. There are be many actives available in California, because of more freedom to young people then would be in China. At last, to be in the U.S. is just like a new adventure, I learned many things that I could never learn in China. I met a lot of interesting people that I probably could never have met if I am still in China. Overall, looking back to the first day, I was like a country’s boy that just came into the city.

Changes in Children- Birth Essay

Before six months the main reason why a child’s emotion and emotional expression is different is due to the brain not being fully mylinated. As the child ages past the first month, their frontal cortex begins to advance as increasing neurological development is starting and beginning to modify and transform the operations of the in-built emotional expressions (Wilson, 2003, p. 55). Suffering, pain, joy, fear and interest are among the first emotions that an infant express. These primary emotions are important as this is a child’s first way of showing and communicating with adults their needs. It is for the reason of communication we must look at our primary emotions as a human survival mechanism, as these are involuntary and in- built features all children are born with (Wilson, 2003, p. 55). All primary emotions are all expressed in the same manner, which raises the question as to whether emotions are all universal; that emotions are genetic, or that all cultures share mutual background features. There are 2 main theories on emotional development; discrete emotions theory and a structural approach (Wilson, 2003, p. 48). Izard, Tomkins, Ekman are the leaders of discrete emotions theory. These theorists proclaimed that emotion had 3 components; physiological, behavioural and subjective. These emotions where present from birth and could be seen by studying facial expressions of infants. The results and information these theorists where gaining agreed with Darwin that these expressions where the same in all culture and must be an in-built neural feature. As humans age our primary emotions network with cognition and form ‘cognitive affected structures’, this is how secondary emotions are developed discrete emotions theory (Wilson, 2003, p. 49). This theory can be applied to my own family, as recently there was a sudden death of my aunt, as a result we had family members calling from different parts of Australia and the world calling to offer their condolences and support to our family. This reaction to a death of a family member is universal. The structural development approach see’s development as holistic. This approach states that all systems interact with each other and the environment with emphasis on the social environment. The environment play a large factor in the development of children, but theorists cannot deny genetic is also a large contributor. Sroufe a theorist states that all emotions have antecedent. In Sroufe’s theory in the first 6 months of an infant’s life emotional ancestor can also be physiological states and not recognised as emotions, and that secondary emotions build from there (Wilson, 2003, p. 50). By the age of two, a toddler’s brain contains more neurons than an adult and has twice the amount of connections between these cells. It has been linked that that as a toddler’s brain contains more neurons that they need more rest then adults for their brain’s to function fully. During this time more neurons die and more connections are pruned throughout brain in the first three years of life than other stage of life. The leading element of the development of expressions of emotion in the child’s environment is the carer and the care the child receives. Emotional deprivation occurs when children who are not had consistent warm emotional relationships as a young child, this leads to their secondary emotions being weak. Children who have suffered from emotional deprivation are targets for exploitation and paedophiles as they have ‘affection hunger’ (Wilson, 2012 slide, 8) A child in the toddlerhood has additionally reached a point where they have developed a sense of self. The maturation of the frontal lobes and the limbic circuit in the brain is the cause for the development of a toddler achieving a sense of self. As a result of the toddlers sense of self they are able to show empathy and can affectively communicate and label their emotions to their peers and adults. This allows a child to say ‘I am mad or sad’ instead of crying and having a tantrum, although toddlers still react in this manner they can communicate there emotions more effectively (â€Å"Emotional development†, 2006,. ara 7). From two to six years of age is early childhood. It is at this stage in a child’s life they have developed motor skills that enable them to become more self-sufficient and self-controlled. Children are creating friendships and being more engrossed in playtime such as; painting pictures which creates symbolic expression. There is an incr easing need for the carer to engage with the toddler by conversing and meeting the child’s social, cognitive and emotional needs, their perspectives, and interests. The child’s ability to tell stories is a way of understanding their perspectives (â€Å"Hearing young children’s voices,† nd, p. 19). Through a greater understanding of the world around them a child develop and understanding that the world didn’t revolve around them and that nothing was as simple as they one thought it was. During the age of 2-6 most children attend preschool, which gives young children a great understand about display rules. By attending preschool it gives young children an understanding about how to express their emotions in an appropriate way in all contexts of life ranging from family, school and society. Toddlers may learn how to appropriately express their emotions but influences from their family still have a great impact on their expression. The preschool is a system, with rules, boundaries, and expectations. It is important for children to know where they stand and by placing them in a system such as preschool whilst they are developing their emotional expression allows them to shine. For children in good environments the control of emotional expression accelerates from 3 to 5 years (Wilson, 2003, p132). From the age of six to eight children become aware of the difference between expressing emotion and feeling it. This affectively allows the child to manage their emotional expression by reflecting on their emotions; this is an emotional coping skill children learn in order to avoid negative attention or experiences such as bullying. Although, school age children are becoming more exposed to the wider world new challenges are arising such as, fears of failing or poor academic result in school as many children are put under presser from parents to achieve high grades (Berk, 2009, p. 410). When the child reaches ten years of age their expression of emotions is likely to have significantly enhanced. At this age most children have developed a set of techniques for controlling their expressions of emotion. General strategies are problem centred coping, they are able to identify the challenge, asses and solve issues that may arise. If problem solving is not successful the child may adopt emotion-centred coping that is private and internal (Berk, 2009, p. 410). An external influence has also been heightened during this period such communicating with their peers on how to deal with the situation. Children at this age are able to justify circumstances and actions or â€Å"reconstruct scenarios to make them seem less upsetting emotionally† (â€Å"Emotional development†, 2006,. para. 11). By age eleven, the child has began to integrate inner standards of excellence and good behaviour with self-conscious emotions; their internal strategies are starting to be utilised for self-regulating, and a shift from problem centred and emotion centred coping has taken place and there social etiquette of expressing emotions has improved (Berk, 2009, p. 416). In adolescents emotions are still forming. Most children reach adolescence rom eleven to twenty years. During this time an adolescent is trying to create distance from their family and form their independence. Peer pressure may appear to be irresistible regardless of the adolescence’s inner feelings, as it full fills their need for acceptance and desire to ‘fit it’. Emotional expression and even the adole scence’s inner feelings may alter on the way they react to certain stimuli or events, when in the context of groups, this can be seen in how a adolescent reacts on a school excursion to how they react out with their peers on the weekend at a movie theatre. Wilson, 2003, p. 176-77). Young adolescences’ endure peer group contexts where their expression of emotion is displayed in the environment of peer norms. Each child is an individual as they have been brought up in different backgrounds. In turn their fundamental feelings have been restricted although they have acquired the display associated with emotion. In example some adolescences may display in anger in what they have seen of anger, with the increase in aggression used television shows and in movies adds to the range of anger an adolescent cane use (Wilson, 2003, pp176-77). In certain circumstances some adolescences exhibition emotions that they may not feel or more emotions than felt, this is present in children of younger age groups but, is more dominant in adolescences. Adolescence is known as a period of storm and stress. Social, cognitive and environmental factors are a large contribution of how the adolescences expression of emotion will inevitably mature. During adolescence the social problems become more complex and they chose to talk to their peers to offer help to overcome this situation (â€Å"Emotional development†, 2006,. para. 12). Children who have been deprived have complex expressions of emotions, and on top of the struggle with complicated emotions that arise during adolescents put’s these children at greater strain. Adolescents according to Piaget are self- focusing. Piaget believed that during adolescence a new form of egocentrism formed as adolescents could not separate the difference between their thoughts and others thoughts. There were 2 main ways this could be explained, through self-audience and personal fable. Self -audience is when an adolescent believes they are the emphasis of everyone’s attention. It is through self-audience that adolescents may feel extremely self-conscious and aware of themselves. Self fable is when an adolescent feels that people are always giving them attention and watching them, this is similar to what a toddler may think but by this stage an adolescent should know that they can not always be the centre of attention. When an adolescent is not receiving they believe is due it leads to them being upset and moody. (Berk, 2009, p. 252) As human beings everyone develops their emotion expression at various time of their life. As we age and mature so do our emotions and expressions, how an infant reacts to a range of emotions compared to a 20 year old will be absolutely different, this may be due to the culture they have been brought up in or they have learned display rules. As seen throughout this essay emotional development does not occur in isolation but in some rare circumstances it does, there are many cognitive, neurological and behavioural influences interact with emotional, social and cultural influences. References Berk, L. (2009). Child development (8th ed. Person International Edition Colman,A. (2009), Oxford Dictionary of Psychology. Oxford: Oxford University Press Emotional development . (2006). Retrieved from http://www. education. com/reference/article/emotional-development/ Hearing young children’s voices, (n. d). Retrieved from http://www. children. act. gov. au/documents/PDF/under5report. pdf Wilson, L. (2003), The Emotional Life of Children. National Library of Australia: Charles Sturt University. Wilson, L. (2012). Lecture3: dependence needs of children [PowerPoint slides]. Retrieved from in class on the 17/07/2012

Discrimination in the Emergency Department

There is discrimination in the emergency department because of the need for health care workers to implement standards in determining the extent of condition of patients brought to the emergency department for treatment for purposes of prioritization. It is in the process of screening the emergency of patients brought or seeking treatment in the department that discrimination occurs, through the ineffective or limited application of objectives and professional standards during the screening, flawed or baseless screening results, and weak prioritization decisions.Discrimination in the emergency department could occur on the part of individual health care workers or due to the policies implemented by the emergency department. As such, the solution could require institution-wide effort in ensuring the implementation of sound policies for the emergency department together with an anti-discrimination culture encompassing the professional practice and actions of individual emergency health care workers. An emergency pertains to the any critical situation or life-threatening condition.Since the definition is broad, it allows health care workers in the emergency department room to exercise judgment in deciding what scenarios comprise an emergency. Common criteria applied in determining an emergency include unconscious patients rushed to the hospital, potential stroke victims, patients identified to have suffered serious blood loss, or patients with broken bones especially if this involves the spinal column. (National Health Service, 2007)When the emergency department faces one or more of these criteria, together with other similar intervening factors, especially when many cases are received, the people in charge of the emergency department have to make decisions on a number of issues. The wide-range of allowance for personal judgment of health care professionals in the emergency department (Aberegg, Arkes & Terry, 2006) together with the need to make decisions with lim ited time requiring screening skills and experience as well as the implementation of objective professional standards (Gulland, 2003) opens room for biases and subjectivity.First decision is on whether the cases taken singly comprise an emergency (Aberegg, Arkes & Terry, 2006). If so, then the case is considered for emergency action. If not, then the case is referred to the appropriate department. However, the determination of whether the cases constitutes an emergency should be made using professional standards to prevent the intervention of discriminatory practices such as considering a case as an emergency not because it constitutes a life threatening situations but because of biases against one case relative to the other cases (Gulland, 2003).Second decision is the prioritization of all the cases determined as emergencies, brought to the emergency department at one time or in a given period (Aberegg, Arkes & Terry, 2006). The emergency department operates 24/7 so that personnel work on a shift basis resulting to a minimum number of personnel on standby at one time.The number of personnel on standby depends on the trends in emergency cases based on the experience of the hospital and expected periods of the occurrence of emergencies such as forest fires and heat waves during the summer. With limited personnel, mounting cases can make prioritization difficult especially when cases are comparable in terms of the extent of seriousness of the health care need (Gulland, 2003). In these situations, prioritization is a necessity but decisions have requires justification.During decision-making, discrimination could occur such as when white patients are prioritized over a black patient regardless of the extent of the life-threatening condition or younger patients are prioritized over geriatric patients even if the older patients require more immediate treatment and the availability of health care professionals in the emergency department allows the prioritization of the geriatric patient.Third related decision is the action to be taken on the case, such as immediate treatment of the patient, referral of the patient to the health care personnel suited in handling the particular case, denial of treatment for certain reasons, referral of the patient for transfer to another health care facility, and other case-based actions (Aberegg, Arkes & Terry, 2006). Even if prioritization decisions are justifiable, action or implementation relating to the decision could involve discrimination such as when better service is extended to specific patients relative to other patients involved in comparable emergencies.Overall, discrimination in the emergency department could include biases based on race or ethnicity, gender, age, economic status, or other views expressed in the three areas of decision-making previously discussed. This means that discrimination in the emergency department is multi-faceted. In addition, the degree of intervention of discrimination v aries. The intervention of discrimination in the emergency department, from the perspective of emergency health care workers, could include either or both personal and professional bias.Personal bias refers to subjective opinion of a person as against the patient or the circumstances of the case that could affect screening and intervention judgments. Professional bias pertains to the views of the health care workers regarding the condition of the patient, the emergencies, the intervention, and the role they play in this specific situation based on the knowledge and experience of the professional. Both could overlap and operate in creating discrimination in the emergency department. (Gulland, 2003; Aberegg, Arkes & Terry, 2006)Based on the manifestations and causes of discrimination in the emergency department, a number of solutions become apparent. One is the efficient organization of the emergency department in anticipation of life threatening cases at any time. (Gulland, 2003) Sin ce the number of available staff and the level of preparedness of the emergency department determines the creation of opportunities for discrimination since only a small number of emergency cases brought to the emergency department can be addressed.Another solution is the development and continuous enhancement of the operational infrastructures of the emergency department including policies and guidelines in compliance with legal and professional standards, flexible budget and personnel allocation to the department, sound human resource management strategies, organizational culture grounded on objectivity, and other necessities in supporting the high level of preparedness and efficiency of the emergency department (â€Å"Interpretive Guidelines,† 2005).This solution also works in limiting the opportunities for discriminatory action in the emergency department. Still another solution is the application of training and development programs in compliance with the principle of co ntinuous learning. This means that health care workers assigned to the emergency department undergo continuous learning programs to update their knowledge and skills to be able to accommodate developments in professional practice as well as emerging issues arising in professional practice in the emergency department.(Gulland, 2003)When this happens, the likelihood of discrimination lessens because updated information supports the achievement of more objective professional judgments or decisions on issues and challenges faced by the emergency department. Although the emergency department involves a wide-room for judgment and decision-making on the part of health care workers in the emergency department as well as poor support infrastructural support and organizing inefficiencies, which create situations that give rise to discrimination, the causes of discrimination in the emergency department are preventable by addressing these causes.

Masculinity in Paul Laurence Dunbar's The Sport of the Gods Essay

Masculinity in Paul Laurence Dunbar's The Sport of the Gods - Essay Example Regardless of race, class or even geographic location, Dunbar presents the white men’s model of masculinity as the only embodiment of manhood. Responsibility represents an important aspect of masculinity the novel points out. This responsibility requires men to be heads of households and take care of their family. In fact, the South expects its men to be strong and hardworking in order to manage and secure their family needs. For instance, Maurice Oakley, a white man who owns a plantation, believes in this principle and urges his employees to follow his example. Married to Leslie Oakley, a docile and obedient woman who respects her southern values, Mr. Oakley fully plays his role. He especially encourages Berry Hamilton, his butler, to get married: It is then possible to see how Oakley's desire for Berry to find a wife (as he has found one) necessitates that Berry find a wife that is like his, one that embodies the role of an "appropriate" wife and has the disposition that wil l allow Berry to be the head of the household--or in this case, the house in the back of the "big house." Ultimately, Oakley wants Berry to become a black version of himself within the constraints of his own household. (Tsemo) Mr. Oakley wants his servant to marry a woman who will obey and respect him so that he can become a head of household. As the landlord, he urges his employees to follow his steps. When Berry Hamilton marries Fannie, he fulfills Mr. Oakley’s wish and becomes himself a head of household with all the responsibilities and expectations involved. Even though the two households differ because of the social status involved, both men exercise some authority over their wives. Despite their different racial and class background, their southern roots grant them power over their wives who also accept and even expect such role. Mr. Oakley and Berry not only share this privilege their gender grants them over their wives but they also share the same values. Born and ra ised in the South, they believe in the same set of principles and rules of conduct. Berry even raises his children, Joe and Kit, to respect and cherish these values as they grow up. Already a hardworking and trustworthy servant, Berry emulates his employer in his deed, actions and values (Tsemo). Despite their different social status, Berry even tries to follow Oakley’s economic principles by putting aside some money after his family expenses have been met. This economic organization allows him to live decently and save his family from need compared to other black men struggling to survive. This mild success costs him the envy and jealousy of the African American community that accuses him to imitate white people’s way of life. Even though both Oakley and Berry share the patriarchal powers they believe in, some of Oakley’s beliefs will ultimately cause Berry’s destruction. Accused of stealing money from Oakley’s cabinet, Berry is sentenced to 10 ye ars of prison. He therefore loses his head of household status as he leaves his helpless wife and children. This arrest affects his dignity, his reputation and even his manhood. The Southern Values he so much believes in fail to protect and save him and actually makes him an easy target for the accusation. Despite his 20 years of devoted and loyal service to Oakley, his race and class render him a suspect of a crime he did not commit. Convinced of his innocence, the loss of his freedom comes as a surprise.

Ecological footprint Essay Example | Topics and Well Written Essays - 1000 words

Ecological footprint - Essay Example 2. Very briefly, what were the results of the two different tests and what did you find surprising or noteworthy? In the first test that I took, with me answering it honestly, I actually found out that when everyone on the planet lived like me, it needs 3.9 earths to support humanity’s lifestyle; in addition, I need 17.3 global acres for me to be able to support my lifestyle (myfootprint.org, 2011). However, when I took the test the second time, wherein I assumed that I was the richest man on earth having a very extravagant lifestyle, I actually found out that when everybody else on earth lived like I do, it actually needs 12.4 earths to support humanity’s lifestyle, and I actually need 55.4 global acres in order for me to support my personal lifestyle (myfootprint.org, 2011). What I found in the tests that I took is the fact that as one’s lifestyle becomes more extravagant, wherein one consumes more meat and more commercial food than others, or when one owns a l arger home and has lots of cars or even a private plane, it takes much of the world’s resources to support that lifestyle. ... d natural foods, recycling my trash more often, living in a green, sustainable shelter, using less non-renewable sources and going more for renewable energy, and most of all, having a simpler lifestyle. In this case, I must be able to be more aware of my environment, and that I must be able to consume only what I need. By having a simpler and more sustainable lifestyle, I can significantly reduce my ecological footprint. 4. If everyone lived like you, how many earths would we need to sustain this population and what does that mean? (Why can't we continue consuming resources at the current rate? What would happen if nothing was done?) As I have indicated, if everyone lived like me, it would actually take 3.9 earths to sustain this population (myfootprint.org, 2011); it actually means that the current word’s population actually needs 3x the earth’s current resources. Personally, I think that we cannot continue consuming the earth’s resources at the current rate bec ause time will come when the earth cannot support humanity’s needs anymore. If nothing is done about this matter, the earth’s resources would be depleted fast, and humanity may suffer from famines and natural disasters, or even extinction. 5. What would you suggest, if anything, that should be done to reduce the footprint of everyone else? Given such kind of scenario, I personally think that there must be a renewed awareness campaign regarding the importance of having a sustainable lifestyle, in order for the rest of the world to appreciate and understand why it is important to change our lifestyles. I think that it is important for everyone else to know that the earth has only limited resources and that it can only support so much, and by spreading awareness, I think people will follow and change

Process of Supply and Value Chain Management Assignment

Process of Supply and Value Chain Management - Assignment Example As the study highlights  the value chain provides an effective way to understand the sources of the buyer value that determines the price, and why a product or a service is substituted by another company’s product. Thus, the strategies can be defined as an internal formation of activities that differentiates a firm from its rivals. In this report the benefits and the risks of undertaking the full implementation of a supply and value chain management to a multi-product manufacturing company will be explained. Furthermore, the examples of strategy implemented by Colgate Palmolive will be assessed. Thus, whether the implementation of supply and value chain management in an organisation will be profitable to the organisation or not will be recognised.  A supply chain concept includes different networked companies with the same objective, such as meeting buyer requirements. Furthermore, it is a mutual agreement between interdependent organisations to work together to improve, manage and control the flow of raw materials and information from the suppliers to the consumers.  The organisations should ensure that the supply chain is an error- free business network which is required to perform activities at all the levels of the production. Thus, it can be stated that the supply chain consists of interdependent organ isations of suppliers and business processes that are needed to be controlled effectively.  ... The prime goal of the company is to use the technologies to create products that will improve the lifestyle qualities of the consumers. Thesis Statement In this report the benefits and the risks of undertaking the full implementation of a supply and value chain management to a multi-product manufacturing company will be explained. Furthermore, the examples of strategy implemented by Colgate Palmolive will be assessed. Thus, whether the implementation of supply and value chain management in an organisation will be profitable to the organisation or not will be recognised. Process of Supply and Value Chain Management A supply chain concept includes different networked companies with the same objective, such as meeting buyer requirements. Furthermore, it is a mutual agreement between interdependent organisations to work together to improve, manage and control the flow of raw materials and information from the suppliers to the consumers. Additionally, it can also be defined as the network of business units that indulge from the initial stages, from procuring the raw materials to manufacturing it and then making the finished products available to the consumers through an effective distribution system. The organisations should ensure that the supply chain is an error- free business network which is required to perform activities at all the levels of the production. Thus, it can be stated that the supply chain consists of interdependent organisations of suppliers and business processes that are needed to be controlled effectively. Therefore, the member organisations are required to know how the materials and information flow all the way through the supply chain, from the initial supplier to the consumers (Vanharanta & Breite, â€Å"A Supply and Value Chain Management

Choose by your own no specific topic Essay Example | Topics and Well Written Essays - 1500 words - 1

Choose by your own no specific topic - Essay Example it were a rational fallacy in perfect harmony with the fallacy of composition; the exposure of such eliminates metaphysical and naturalistic ethics and makes the arguments of intuitionists correct. However, on a deeper analysis, naturalistic fallacy is an assumption, not a tool to resolve the debate. The concept of a naturalistic fallacy has been related to the idea of a split between the descriptive and the normative and between the ‘is’ and the ‘ought’. However when the intuitionists confirm the split of the ‘is’ and the ‘ought’, they suggest more than the idea that ethical principles cannot be inferred from non-ethical principles. As pointed out by Moore, ‘pleasantness’ and ‘yellow’ cannot be defined in non-ethical ways, yet they are natural aspects and part of ‘is’ concept. . It is evident that the naturalistic fallacy cannot be considered a logical fallacy, because it could be included even if the premise is true. Of the fallacies known and recognized in philosophy the naturalistic fallacy is the most popular or widely used. For scholars of a given type of ethical theory, which is widespread in the Americas and Europe, and which is diversely referred to as ‘intuitionism’, ‘non-naturalism’, or ‘objectivism’, have often criticized their rivals for perpetrating the naturalistic fallacy (Foot, 2002, 51). Several of these rivals have intensely rejected the accusation of fallacy, others have reacted to it briefly, and in all the concept of a naturalistic fallacy had a major importance in ethical texts. However, despite its popularity and controversy, the naturalistic fallacy has been largely ignored (Foot, 2002), and, thus, this paper analyzes this concept. Specifically, this paper argues that naturalistic fallacy is essential, especially in the field of ethical theory and practice. The naturalistic fallacy was defined and coined in 1903 by G.E. Moore, a British philosopher. According to him, a naturalistic fallacy is

New Visa Policy Article Example | Topics and Well Written Essays - 750 words

New Visa Policy - Article Example In recent news articles regarding the visit of President Barak Obama in China, as part of his official trip to Asia, talks on new visa policy allegedly elicited diverse reactions from members of the CSSFA, as well as other Chinese citizens living in the United States. According to the reported written by Leavenworth, the new visa policy focused on extending the time frame of visits to the U.S. of Chinese businessmen and students and likewise, of U.S. businessmen and students in China. As explicitly noted: â€Å"The new visa policy announced Monday was lauded by business and other groups. For U.S. citizens residing in China, the current one-year visa for business in China would be extended for as much as 10 years. The education visa would be extended as long as five years. Chinese business investors and students would also benefit, enjoying longer visa extensions to reside in the United States, according to a White House statement. A senior administration official said Monday that it could lead to hundreds of thousands of jobs being created in the United States, many of them in tourism. Some 100 million Chinese traveled worldwide last year, but only 1.8 million came to the United States† (Leavenworth 1). From an approximate number of students enrolled in the Miami University, where â€Å"based on Fall 2013 enrollment, 15,460 undergraduates and 2,260 graduate students study on the Oxford campus† (Miami University 1), the Chinese students represent about 1% of the student population. As such, membership to the CSSFA is about 150 to date. The reactions to the new visa policy were relayed diverse. Most of the members of the CSSFA expressed optimism that the new visa policy would create increased benefits in terms of access to greater potentials to learn more about American culture, including its language, way of life, and possibly pursuing higher

Family Structure Essay Example | Topics and Well Written Essays - 750 words

Family Structure - Essay Example In a Foster family unit the children are raised by foster parents who are not the actual or biological parents of the child. The child may be living there for some days weeks or even months, because the actual parents of the child may not be alive or may not be capable of looking after the child due to a number of factors. These types of families are common in the United States where children are left in the care of foster parents if the actual parents are drug addicts or even criminals. Grand-parent headed Families are those units where the grandparents being the eldest and the senior most members of the family are treated with respect and are obeyed. The children of this family, no matter how old they grow, abide by the wishes of their parents till they are alive. This type of family culture is highly prevalent in India, where the senior most members of the family in a joint family are treated with utmost respect. The first task that the new couple accomplishes is to accomplish loyalty to the newly formed relationship. Both the partners begin their new life together by staying together with each other and loyalty is achieved by maintaining the sanctity of the marriage and trust among both the partners. The second task involves the formation of the new married relationship. The bond is created in a holy place and sanctified, after which the couple dedicate each other to themselves and spend good as well as bad times together. The third task is the building and realignment of relationships with each other's families and friends, where the couple gets to know each others' acquaintances and try to adapt themselves to the new relationships. The case is especially difficult for a woman if she has to move into a joint family or husband's extended family after marriage and live with them. There is tremendous adjustment on the part of the wife in such a case. These types of tasks are highly prevalent in the Indian Family systems, where the extended or joint family system is still highly prevalent. 3 major types of violence that is of concern to community health nurses are: Spouse/partner abuse, Child abuse and Elder abuse (American Association of Colleges of Nursing, (2001). 3 examples of primary prevention interventions that can be used in dealing with violence are: Universal Screening and Identification, School-Based Prevention Programs and Media and Public Education (American Medical Association (1994). 'Diagnostic and treatment guidelines on domestic violence'). 3 tertiary interventions that can be used in dealing with violence are: Marital and family therapy by clinical staff, Milieu treatment and Behavioral token programs like Individual counseling. (Samhsa's National Mental Health information Center). References American Association of Colleges of Nursing (AACN). (2001). 'Violence as a public health problem'. Retrieved from website: Grief, Avner (2005). 'Family Structure, Institutions, and Growth: The Origin and Implications of Western Corporatism'.

Danshui Plant recommand for managemnt accounting perspective Essay Example for Free

Danshui Plant recommand for managemnt accounting perspective Essay Danshui Plant No.2 is facing insufficient information for Wentao Chen, manager of Danshui Plant, to evaluate the performance of their production for the first quarter of their contract to assemble the Apple iPhone4. They were anxious as their target to produced 200,000 units of iPhone per month was unachievable as they could only produce 180,000 of units per month. Wentao Chan had called Jianye ma to request a summary of monthly operations, unfortunately Bingqian Li was uncomfortable with the report. In order to know what really going on, Li wants to prepare the flexible budget to compare the actual performance to the budget. Use of flexible budget allows the management to have a control and real time monitoring of business operations. This is because, it is prepared with the different line values for different sales projections. Besides that, it is become useful planning tools and help to react to the changes more efficiently. Since the company does not have enough information about the shortage of production of iPhone, the company still need to consider the possible causes of the problem. For examples, the problem may caused by the weaknesses of the plant that is used by the company to produce the iPhone. As we know before this, the plant is used to produce the computer hardware, and now it is used to produce the iPhone. Here, we can see that the capacity of the plant is unable to produce the iPhone. Besides, we know that the company need to produce more than 200,000 units of iPhone every month for the rest of 9 months dues to the shortage of the plant to produce the desired quantity of iPhone that being set by the company target, they should upgrade the maintenance of the plant that suits to assemble the iPhone. Besides that, the company can outsource some of the part of the iPhone from other company so that they could focus on the assembling the process only. By doinfg this, more labor could be assigned to assemble the iPhone and as a result, the amount of production will be lower due to the reducing in labors and material cost. Indirectly, all the material cost in producing the parts will be much lower as it will be taken by the outsource company. Apart from that, the ability or skills of labours needs to be enhanced. There is no point if the capacity of the plant can be increase to produces more parts but the labours still assemble the same amount of the iPhone. Therefore, as a solution, Danshui Plant need to held an speed and short training program that could enhance the skills of their labours in order to achieved the target. As we know that the program might consumed times, but the results will be better. More labor can be hire and let them to experience such program to perform better than before. The increasement in labor cost will be covered by the material cost that is reduced due to the outsource activity before.

Effect of Microsofts Monopolistic Approach

Effect of Microsofts Monopolistic Approach The Effect of Microsofts Monopolistic Approach to Software Bundling on Innovation and Competition.   Contents (Jump to) Chapter 1 Introduction Chapter 2 – Literature Review 2.1 Monopolist or Fierce Competitor 2.2 Bundling, Innovative or Stifling Competition 2.2.1   Bundling Examples in Other Industries 2.3 The Case Against Microsoft Chapter 3 – Analysis 3.1 Bundling, Competitive or Market Restrictive? 3.2 Strategies to Gain Market Share 3.3 Microsoft and The European Union Chapter 4 – Conclusion Bibliography Chapter 1 Introduction When mentioning Microsoft, one’s thoughts naturally turn to computers, as the two are inexorably tied together. And while they both need each other, software was the latter development in this marriage of needs. Based upon digits, computers utilize this foundation as the basis for their computations (Berdayes, 2000, p. 76). A digit is a â€Å"†¦ numeral †¦ that represents an integer †¦Ã¢â‚¬  and includes †¦ any one of the decimal characters ‘0’ through ‘9’ †¦Ã¢â‚¬  as well as â€Å"†¦ either of the binary characters ‘0’ or ‘1’ †¦Ã¢â‚¬  (Atis, 2005). Computers utilize digits under the ‘base-2 number system’, which is also termed as the ‘binary number system’ (Berdayes, 2000, p. 3). The base-2 system is utilized in computers as it implements easier with present day technology. A base-10 system could be used, however its cost in terms of technology innovation woul d make computers prohibitively expensive (Berdayes, 2000, pp. 53-56). Via the utilization of binary digits as opposed to decimal digits, bits thus have only two values, ‘0 and 1’ (Barfield and Caudell, 2001, p. 344, 368). The preceding is important in understanding the relationship of numbers to computers as well as Microsoft’s later entrance into this world. The following provides a visual understanding of how this works: Table 1 – Decimal Numbers in the Binary System (Swarthmore University, 2005) Decimal Number Binary Number 0 = 0 1 = 1 2 = 10 3 = 11 4 = 100 5 = 101 6 = 110 7 = 111 8 = 1000 9 = 1001 10 = 1010 11 = 1011 12 = 1100 13 = 1101 14 = 1110 In computers, bits are utilized in conjunction with bytes, which are represented as ‘8-bit bytes’ that work as follows: Table 2 – 8 Bit Bytes (Barfield and Caudell, 2001. pp. 50-54) Decimal Number Bytes 0 = 0000000000000000 1 = 0000000000000001 2 = 0000000000000010 65534 = 1111111111111110 65535 = 1111111111111111 The earliest computer has been traced back to the ‘abax’, which is the Greek word that describes ‘calculating board’ as well as ‘calculating table’ which as invented in China and called the abacus, it was also used in ancient Greece, the Roman Empire, Russia, Japan, and is still in use by the blind (qi-journal.com, 2005). Operating much as the bits and bytes in the modern computer, the abacus has a vertical row of beads that represent multiples of 10, 1, 10, 100, 1,00 and so forth (qi-journal.com, 2005). The basic principle of the abacus operates in much the same manner as the modern computer, through numerical representation. The first generations of modern computers were huge in comparison with today’s small, powerful and fast machines, and needed air-conditioned rooms to dissipate the heat. Programming on the first commercial computer in 1951, the UNIVAC, was a group of related mechanisms driven my mathematical equations that had to be written in order for the UNIVAC to work on problems (hagar.up.ac.za, 2006). It would take another 6 years for the first personal computer to be developed, the IBM 610 Auto-Point, which was termed as a ‘personal computer’ because it only took one individual to operate it, however, the cost in 1957 termed at $55,000 translates in to well over $100,000 in today’s value (maximon.com, 2006). In 1975 saw the introduction of the Altair 8800, which sold for $439, with 256 bytes of RAM, which also represented the year that Bill Gates, along with Paul Allen founded Microsoft (maximon.com, 2006). Altair was seeking a computer language, which Gates and Allen delivered via a program called BASIC on 23 July 1975, which they gave the company â€Å"†¦ exclusive worldwide rights to †¦ for 10 years† (Rich, 2003, p. 34). Sold as an add-on with the Altair 8800 for $75, the preceding provided the revenue underpinnings for Microsoft (Rich, 2003, p. 35). Generating just $381,715 in 1977, Microsoft was upstaged by Apple Computers that made machines as well as their own operating system (Rich, 2003, p. 36). Apple’s success caught the attention of IBM, which was not in the personal computer market, the foregoing was the means via which Gates entered the picture with IBM based upon DOS, program it secured from Seattle Computer for just $50,000 that heralded the beginni ngs of the industry giant (Rich, 2003, p. 51). Microsoft MS-DOS represented the foundation for the beginning financial strength of the company, which would enable it to develop Windows 95 and successive versions leading to Vista in 2007. Along the way, Microsoft has been accused, rightly or wrongly, of a monopolistic approach to software bundling that has stifled competition and innovation. This paper will seek to examine this facet, its effects, how it happened and the ramifications of the statement. Chapter 2 – Literature Review 2.1 Monopolist or Fierce Competitor In â€Å"Trust on Trial: How the Microsoft Case is Reframing the Rules of Competition†, by Richard McKenzie (2000, p. 1), reflects that Microsoft in the last 25 years has become â€Å"†¦ the worlds premier software company, dominating many of the markets it has entered and developed†¦Ã¢â‚¬  and also finds itself â€Å"†¦under legal assault †¦Ã¢â‚¬  for monopolist behaviour. McKenzie (2000, p. 2) indicates that in the United States â€Å"†¦its the Justice Department against Microsoft, but behind the courtroom scenes there has been a good deal of political maneuvering by other major American corporate high-tech combatants -Sun Microsystems, Oracle, Netscape, IBM, and America Online, to name just a few who would like nothing better than to see their market rival, Microsoft, get its comeuppance in the court of law†. In this instance it is the â€Å"†¦efficacy of antitrust law enforcement has been on trial† as the Microsoft case repr esents â€Å"†¦the first large-scale antitrust proceedings of the digital age;† (McKenzie, 2000. p. 2). McKenzie (2000, p. x) reflects upon the government case against Microsoft as a monopolist, indicating that while its operating system comes â€Å" †¦ preloaded on at least nine of every ten computers containing Intel microprocessors sold in the country, if not the world† was it this that made the company a monopolist? The market dominance that Microsoft has in the fact that its operating system comes preloaded in over 90% of the computers sold was expressed by the former United States Republican candidate Robert Dole, who stated â€Å"Microsoft’s goal appears to be to extend the monopoly it has enjoyed in the PC operating system marketplace to the Internet as a whole, and to control the direction of innovation. (McKenzie, 2000, p. 28). This view was also repeated by the media as well as New York Attorney General Dennis Vacco who see Microsoft’s â€Å"†¦product development strategies are evidence of monopoly power: †¦Ã¢â‚¬  in that the â€Å" †¦ Windows operating system has become almost the sole entry point to cyberspace† (McKenzie, 2000, p. 29). It is without question that Microsoft’s dominance resulting from preloaded operating software provides it with an advantage in introducing other forms of software. But, is that simply good business practices o r predatory behaviour? For consideration, McKenzie (2000, p. 47) points to the book written by Judge Bork â€Å"The Antitrust Paradox† where he stated repeatedly †¦ antitrust should not interfere with any firm size created by internal growth †¦. And like it or not, that is how Microsoft got into the position it now enjoys. But, in all the rhetoric, there is another facet to Microsoft’s dominance, the PC manufacturers themselves. As stated by the manufacturers themselves, there simply is no other choice! (McKenzie, 2000, p. 29). Eric Browning, the chief executive of PC manufacturer Micron has said I am not aware of any other non-Microsoft operating system product to which Micron could or would turn as a substitute for Windows 95 at this time† (McKenzie, 2000, p. 30). This sentiment was also echoed by John Romano, an executive at Hewlett-Packard who advised †¦ we dont have a choice †¦ (McKenzie, 2000, p. 30). The tie-in between monopoly power and market dominance has been explained by Franklin Fisher, the chief economist for the Justice Department as Monopoly power is a substantial degree of market power, or the ability of a firm (a) to charge a price significantly in excess of competitive levels and (b) to do so over a significant period of time (McKenzie, 2000, p. 30). Fisher further asserts that Microsoft’s dominance in the market â€Å"†¦ is protected by barriers to entry in the form of economies of scale in production, network effects, and switching costs †¦ (McKenzie, 2 000, p. 30). Fisher adds that â€Å"There are no reasonable substitutes for Microsoft’s Windows operating system for Intel-compatible desktop PCs. Operating systems for non-Intel-compatible computers are not a reasonable substitute for Microsoft’s Windows operating system because there would be high costs to switching to non-Intel-compatible computers like Mac and Unix† (McKenzie, 2000, p. 30). However, the monopolistic tendencies of Microsoft have not resulted in the company charging higher prices as a result of its dominant position. This view was put forth by the chief economic consultant for the state attorneys general in that â€Å"†¦the absence of viable competitors in Intel-compatible operating systems means that Microsoft doesnt have to worry about raising its price or using its economic weight in other ways †¦Ã¢â‚¬  (McKenzie, 2000, p. 30). He asserts that â€Å" †¦ a monopolist would continue to raise its price so long as its profits rose. †¦Ã¢â‚¬  (McKenzie, 2000, p. 31). Something that Microsoft has not done. Such is inconsistent with the manner in which monopolists behave. The line of reasoning for the preceding is that â€Å"†¦the cost of the operating system represents on average 2.5 percent of the price of personal computers (and at most 10 percent for very inexpensive personal computers), so even a 10 percent increase in the pr ice of the OS [operating system] would result at most in a 1 percent increase in the price of even inexpensive PCs †¦Ã¢â‚¬  (McKenzie, 2000, p. 31). Warren-Boulton thus concludes â€Å"†¦that Microsofts price for Windows is very likely far below the monopoly price †¦Ã¢â‚¬  which is a result of â€Å"†¦the so-called coefficient of the price elasticity of demand facing any firm (the ratio of the percentage change in the quantity to the percentage change in the price †¦Ã¢â‚¬  (McKenzie, 2000, p. 31). Therefore, argues McKenzie (2000, p. 32) a monopolist would not price its product in the very low range, â€Å"†¦because a very low elasticity implies that a price increase will increase profits †¦Ã¢â‚¬ , thus the government’s case has opposing views of Microsoft’s monopolist position, a telling facet in considering the overall implications of the company. The foregoing direct contradicts Franklin Fisher’s, the chief economist for the Justice Department, claims that Microsoft earns â€Å" †¦ superhigh profits †¦Ã¢â‚¬ , which its low prices does not support (McKenzie, 2000, p. 32). Thus, in being a so-called monopolist, Microsoft’s pricing policies do not reflect the behaviour of one. The complicated market, competitive, product and business realities of Microsoft in a competitive market must also be viewed as the company taking actions to protect its position through new product introductions as well as making it difficult for compe titors to gain an edge, the manner in which all firms operate if they intend to remain in business and continue as market leaders. The fact that Microsoft provides its Internet browser free along with its operating system, serves the interest of customers in that they have this feature already available in the purchase of their computers. It also represents a competitive action that limits other browsers from gaining an edge in the market. McKenzie (2000, p. 32) aptly points our that â€Å" †¦ Any firm that is dominant in a software market isnt likely to want to give up its dominance, especially if there are substantial economies of scale in production and network effects in demand †¦Ã¢â‚¬ , something with both Fisher as well as Warren-Boulton indicate is true in the software industry. McKenzie (2000, p. 32) adds that if Microsoft where to start losing market share for its operating system â€Å"†¦it could anticipate problems in keeping its applications network intact, which could mean its market share could spiral downward as a new market entrant makes sales and those sales lead to more and more applications being written for the new operating system †¦Ã¢â‚¬ . The flaw in the monopolist argue, as pointed out by McKenzie (2000. p. 34) is that even if a company had a 100% share of the market â€Å"†¦it must price and develop its product as though it actually had market rivals because the fi rm has to fear the entry of potential competitors †¦Ã¢â‚¬ . To make his point, McKenzie (2000, p. 34) points to classic microeconomics textbooks that teach that a monopolist represents a ‘single producer’ â€Å"†¦that is capable of restricting output, raising its prices above competitive levels, and imposing its will on buyers †¦Ã¢â‚¬  therefore in the position of the U.S. Justice Department, Microsoft’s high, 90%, market share is a near or almost monopoly, that McKenzie (2000, p. 34) aptly states is like almost being pregnant, you either are or you aren’t. To illustrate his point, McKenzie (2000, p. 34) points to the company called Signature Software, which at the time had â€Å"†¦100 percent of the market for a program that allows computer users to type their letters and e-mails in a font that is derived from their own handwriting†. He adds that despite it being the singular producer in the market, the company â€Å"†¦prices its software very modestly, simply because the program can be duplicated with relative ease.† McKenzie (2000, p. 34) also points out that Netscape at one time almost completely dominated the browser market, yet did not price its advantage in monopolist fashion. In protecting its position, Microsoft developed and introduced new products, all of which any other firm had the opportunity to do and thus innovate, yet such did not happen. McKenzie (2000, p. 137) asserts that the aggressive development of new products by Microsoft was in defense of its market position as well as being good marketi ng and customer satisfaction practices. He points to the following innovations by Microsoft that helped to cement is market dominance and stave off competitive inroads, all of which could have been created by other firms (McKenzie, 2000, p. 137): 1975 Microsoft develops BASIC as the first programming language written for the PC. A feat that could have been accomplished by anther firm had they innovated and gotten the initial contract with Altair for the 8800. 1983 Microsoft developed the first mouse based PC word processing program, Word. 1985 The company develops the first PC based word processing system to support the use of a laser printer. 1987 Microsoft’s Windows/386 became the first operating system to utilize the new Intel 32-bit 80386 processor. 1987 Microsoft’s introduces Excel, the first spreadsheet that was designed for Windows. 1989 Word became the first word processing system to offer tables. 1989 Microsoft Office becomes the first business productivity application offering a full suite of office tools. 1991 Word becomes the first productivity program to incorporate multimedia into its operation. 1991 Word version 2.0 becomes the first word processing program to provide drag and drop capability. 1995 Internet Explorer becomes the first browser to support multimedia and 3D graphics 1996 Microsoft’s Intellimouse is the first pointing device to utilize a wheel to aid in navigation. 1996 Microsoft introduces Picture It, the first program to permit consumers to create, enhance and share photo quality images over their PC’s. 1997 DirectX becomes the first multimedia architecture to integrate Internet ready services. 1998 Microsoft’s WebTV in conjunction with the hit television show Baywatch becomes the first internationally syndicated Internet-enhanced season finale. 1999 Windows 2000, which later becomes Windows NT adds the following innovations as firsts to a PC operating system, Text to speech engine, Multicast protocol algorithms that are reliable, Improvements in the performance registry, Inclusion of DirectX, Vision based user interfaces, Handwriting recognition, and a number of other innovations to enhance its operating system, and maintain as well as increase its market position. The preceding represents examples of innovation spurred by Microsoft that could have been introduced by its competitors in various fields first, but where not. Thus, Microsoft in these instances, as well as others introduce consumer enhancing innovations to further its market dominance through aggressive new product development, a path that was open to others as well. 2.2 Bundling, Innovative or Stifling Competition Rosenbaum’s (1998) book â€Å"Market Dominance: How Firms Gain, Hold, or Lose it and the impact on Economic Performance† provides a perspective on the means via which companies gain as well as lose market share, and the tactics they employ to best their competition. Few people remember that when Microsoft introduced Microsoft Word and Excel, the dominant software programs for word processing and spreadsheets were Lotus 1-2-3- and WordPerfect (Rosenbaum, 1998, p. 168). In fact, WordPerfect was the application found in all businesses, period (Rosenbaum, 1998, p. 168). Each of the preceding applications cost approximately $300, which Microsoft bested by selling his Office Suite program for $250. Through providing limited use Word programs in Windows, consumer had the chance to test Word before buying it (Rosenbaum, 1998, p. 168). More importantly, Microsoft’s spreadsheet, word processing, presentation programs were simply better and easier to use that the competitio n. By innovatively offering a free limited version of Word with the operating system, Microsoft induced trial, to which it had to follow up on with a better product. In looking at competitive practices and competition analysis, there is a relationship that exists between the structure of the market and innovation, to which Hope (2000, p. 35) poses the question as to â€Å"†¦whether monopoly is more conducive to innovation than competition †¦Ã¢â‚¬ . Hope (29000, p. 35) indicates that in response to the foregoing, there is no â€Å"†¦clear-cut answer, probably because there is none †¦Ã¢â‚¬ . Hope (2000, p. 35 puts forth the theory that â€Å"†¦Most economists, and virtually all designers of competition policy, take market structure as their starting point as something which is somehow, almost exogenously, given (although it may be affected by competition policy), and which produces results in terms of costs, prices, innovations, etc †¦Ã¢â‚¬  However, Hope (2000, p. 35) tells us that this is wrong, based upon elementary microeconomics, as â€Å"†¦Market structure is inherently endogenous†¦ (and is) â⠂¬ ¦ determined by the behaviour of existing firms and by entry of new ones, simultaneously with costs, prices, product ranges, and investments in RD and marketing†. Exogenous variables, if they in fact exist in a particular situation, represent facets such as product fundamentals such as â€Å"†¦production processes, entry conditions, the initial preferences of the consumers, variables determined in other markets, and government policy †¦Ã¢â‚¬  (Hope, 2000, p. 35). As a result, Hope (2000, p. 35) advises that the questions as to whether â€Å"†¦there will be more innovation with monopoly than with competition is no more meaningful than to ask whether price-cost margins will be higher if costs are high than if they are low †¦Ã¢â‚¬ . 2.2.1 Bundling Examples in Other Industries Aron and Wildman (1999, p. 2) make the analogy of Microsoft’s bundling methodology with that of cable television whereby a broadcaster how owns a â€Å"†¦ marquee channel can preclude competition in thematic channels (such as comedy or science fiction channels) by bundling their own thematic channels with the †¦Ã¢â‚¬  marquee channel. The preceding illustrates the idea that consumers tend to value channels such as HBO, Cinemax and Showtime that their reputation helps to cause consumers to consider other program platforms they offer. These channels advertise their other channels on their marquee stations and vise versa, offering bundling of channels at reduced prices to encourage purchase. Aron and Wildman (1999, p. 2) offer the logic that â€Å"†¦a provider that attempts to compete by offering a thematic channel on a stand-alone basis, without an anchor channel, would not be able to survive the competitive pressure of a rival with an anchor.† The argume nt that having a marquee channel, or anchor, is key to the viability of broadcasters is supported by the development of pay television in the United Kingdom. Aron and Wildman (1999, p. 2). The dominant pay television supplier is BSkyB which controls â€Å"†¦most of the critical programming rights in Britain, enabling it to use bundled pricing to execute a price squeeze against rivals †¦Ã¢â‚¬  which as in the case of Microsoft â€Å"†¦the pay television industry is that a firm that monopolizes one product (here, an anchor channel) can effectively leverage that monopoly to preclude competition in another product market by using bundled pricing† (Aron and Wildman, 1999, p. 2). Aron and Wildman (1999, p. 3) provide another example of how firms utilize bundling to inhibit their competition, through the example of Abbott and Ortho laboratories, which produce blood-screening tests utilized to test blood that is donated for viruses. Interestingly Abbott produced all five of the test utilized to check for viruses, whereas Ortho only produced three, thus Abbott bundled the five tests in a manner that Ortho was unable to compete, thus effectively making it a monopolist (Aron and Wildman (1999, p. 3). Were these good business practices that this enabled Abbott to increase its market share at the expense of another company that did not innovate in producing all five tests to complete? Ortho claimed that â€Å"†¦Abbott was effectively a monopolist in two of the tests, Ortho claimed that Abbott could and did use a bundled pricing strategy to leverage its monopoly into the other non-monopolized tests and preclude competition there† (Aron and Wildman, 1999, p. 3). The preceding examples show â€Å"†¦that a monopolist can preclude competition using a bundled pricing strategy †¦Ã¢â‚¬  (Aron and Wildman, 1999, p. 3) and that in so doing can accomplish such without charging prices in excess of what is reasonable for their customers, which makes sound business sense in that capturing the market thus eliminates the need for such, and also provides the business condition that prevents competitors from re-entering the market at lower prices. Thus it is rational for a monopolist to behave as if competitors exist, which in fact they will if it provides such an opportunity through increased pricing. The examples indicated show that â€Å" †¦ it is indeed possible in equilibrium for a provider who monopolizes one product (or set of products) to profitably execute a fatal price squeeze against a rival in another product by using a bundled pricing strategy† (Aron and Wildman, 1999, p. 3). 2.3 The Case Against Microsoft Spinello (2002, p. 83) in his work â€Å"Regulating Cyberspace: The Policies and Technologies of Control† inform us that there are four distinct aspects of the United States government case which is based upon violations of the Sherman Act, which are as follows: The company’s monopolization of the PC operating systems market was achieved via anticompetitive means, specially in the instance of the utilization of its browser, in violation of â€Å"Section 2 of the Sherman Act, which declares that it is unlawful for a person or firm to â€Å"monopolize†¦any part of the trade or commerce among the several States, or with foreign nations† (Spinello, 2002, p. 83). That Microsoft engaged in â€Å"†¦Unlawful exclusive dealing arrangements in violation of Sections 1 and 2 of the Sherman Act (this category includes Microsoft’s exclusive deal with America Online)† (Spinello, 2002, p. 83). That Microsoft in its attempt to maintain it competitive edge in browser software â€Å"†¦attempted to illegally amass monopoly power in the browser market) in violation of Section 2 of the Sherman Act †¦Ã¢â‚¬  (Spinello, 2002, p. 83). And that the bundling of its browser along with the operating system was in violation of â€Å"†¦Section 1 of the Sherman Act (Section 1 of this act prohibits contracts, combinations, and conspiracies in restraint of trade, and this includes tying arrangements) †¦Ã¢â‚¬  †¦Ã¢â‚¬  (Spinello, 2002, p. 83). Spinello (2002, p. 89) provides an analysis of the Department of Justice case against the company utilizing a distinct example as represented by Netscape. He contends that the option for consumer choice was never inhibited by Microsoft, and that Netscape’s own practices contributed to the decline in popularity of its browser. Chapter 3 –Analysis 3.1 Bundling, Competitive or Market Restrictive? The Concise Dictionary of Business Management (Statt, 1999, p. 109) defines a monopoly as â€Å"A situation in which a market is under the control or domination of a single organization †. The Dictionary continues that â€Å"This condition is generally considered to be met at one-quarter to one-third of the market in question (and that) †¦ A monopoly is contrary to the ideal of the free market and is therefore subject to legal sanctions in all industrialized countries with a capitalist or mixed economy†. In addressing this facet of the Microsoft case, McKenzie (2000, p. 27) elaborates that Microsoft’s market position as a ‘single seller’ in the market as a result of its dominance represents â€Å"†¦ latent, if not kinetic, monopoly power† and in the opinion of the judge presiding over the case, the company is â€Å"†¦illegally exploiting its market power in various ways to its own advantage and to the detriment of existing and potential market rivals and, more important, consumers†. This goes to the heart of the matter concerning the assertion that Microsoft’s monopolist approach is stifling competition and innovation as its bundling practices effectively eliminates software such as Netscape and others from becoming an option for other companies as the Internet browser Explorer comes preloaded with Windows and Vista operating software. This view was publicly asserted by the United States Attorney General at the time, Janet Reno in a 1997 press conference where she stated on behalf of the Justice Department that Microsoft is unlawfully taking advantage of its Windows monopoly to protect and extend that monopoly (McKenzie, 2000, p. 27). Gillett and Vogelsang (1999, p. xiv) in â€Å"Competition, Regulation, and Convergence: Current Trends in Telecommunications Policy Research† advise that â€Å"†¦Bundling is a contentious element of software competition that has been at the heart of the Microsoft antitrust litigation, and represents an integral aspect in the examination of how and if Microsoft’s monopolistic approach to software bundling has an effect on innovation and competition. They state that â€Å" †¦ through bundling, can profitably extend this monopoly to another product, for which it faces competition from a firm offering a superior product (in the sense that it would generate more surplus than the product offered by the monopolist) (Gillett and Vogelsang, 1999, p. xiv). They continue that â€Å"†¦Bundling the two products turns out to be an equilibrium outcome that makes society in general and consumers in particular worse off than they would be with competition without bundl ing †¦Ã¢â‚¬ . Gillett and Vogelsang (1999, p. xiv) offer the idea that â€Å"†¦bundling is likely to be welfare reducing and that unbundling would not be a suitable remedy †¦Ã¢â‚¬  Aron and Wildman (1999, p. 1) advise us that through the use of bundling a company can exclude its rivals through the combined pricing, thus successfully leveraging its monopoly power. They continue that the preceding represents part of an equilibrium strategy by which the monop

Cause of Ethnic Conflict in the Middle East

Cause of Ethnic Conflict in the Middle East Politics and the Economy of the Contemporary Middle East:  Explain the cause of the ethnic conflicts in the Middle East. When referring to the nature of any conflict, it must be emphasized that no conflict is a result of a single cause. Various conflicts and rivalries which appear to be a big threat to the Middle East and Northern Africa, are also an important menace for global security. The conflicts escalated especially after the end of the era of colonialism, when territorial issues started to emerge in the region, due to the fact that the whole region was segmented to be under the mandates of several Western countries. (Bleich, 2005) This kind of conflicts can appear not only on an interstate level, but also, in many cases they can be observed on an inner-state level. Causes for these conflicts widely vary, having grounds on religious, ethnic, political and social aspects. Each of the factors constituting the conflict creates certain dynamics in generating the latter. Thus, it makes the process of understanding it fairly troublesome. On the face, one can argue that peoples living in the Middle East are highly undesirable to have any conflicts, especially the Arab population of the territory, provided that most of it shares not only the same religion, but also fairly similar traditions and history. In this essay I will try to explain the intertwined relations of ethnicity and religion as an originator of conflict, and I will try to provide the causes of ethnic conflicts in the Middle East both from inner-state and inter-state aspects, backing them up with case studies of Arab-Israeli confrontation and the Kurdish issues in Turkey, Iran and Iraq. Even long before the latest happenings of the Arab Spring, religion was recognized as an engine of Arab politics. The elections held in 2011 in Tunisia and Egypt, where Muslim Brothers and Salafist partners together won two-third of the assemblies speak in favour of the arguments that give support for the idea of political Islam. (Fakir, 2014) Even though those in lead of Middle East maintained control over religious sector of their countries, (best proof of which are al-Azhar in Egypt, Muffis in Saudi Arabia, direct influence in Iraq in case of Sadam Husein) the great pains taken by them, turned out to be not strong enough to iron out the appeal of religion. (Juergensmeyer, 2013) However, the assertion that religion occupies central role in the given conflicts is not totally justified, the best proof of which is zero involvement of Shi’a minority and Copts in Egypt, the Christian and Baha’i minorities in Iran in rebellion of 1988, irrespective of undergoing high level of religious discrimination. (Juergensmeyer, 2013) Most part of the ethnic minorities failed to accomplish their aspirations for having an autonomous state which is likely to result in future periodic confrontations. One of the major ethnic conflicts happening in this region is the issue of Kurdish people living on the territories of several countries in the Middle East. This is an issue of high priority in Turkey, Iraq, Syria and Iran, and its significance keeps growing bigger paralleled with the population of Kurdish people, who appear to be one of the biggest nations in the world, who do not have an official state (30-40 million people). (Roy, 2011) The rise of the national identity among the Kurdish people has always been a complex and controversial process. The high risk of tension is still present in the Northern part of Iraq which is mostly inhabited by the Kurdish people. It is a potential source of a great number of confrontations between Kurds and the Iraqi government. Consisting of series of wars it broke out shortly after the collapse of Ottoman Empire to last until the invasion of Iraq in the year 2003. The first phase of Iraqi-Kurdish confrontation dates back to World War I and the arrival of British forces. It was back then when the leader of Series of Kurdish uprisings against British mandate declared the short-to-leave the â€Å"Kurdish Kingdom†. Ultimately it resulted in fail. Decades that ensued saw several more attempts to negotiate and fight against Iraqi rule, however, it was not until 1961 when history witnessed First Iraqi-Kurdish War followed by negotiation stage the unfruitful nature of which triggered hostility to start second phase of the confrontation known as Second Iraqi Kurdish War. The consequence was reinvasion of the northern part of the country by Iraqi government. The recharge of the conflicts involving Kurdish parties on one side and Iraqi leader Saddam Hussein on the other was witnessed by 1986 with Kurds gaining military backup from Iran. (Fox, 2005) This is the pe riod when Iraqi government implemented a campaign which brought death to estimate of around 50.000 to 100.000 people. (Human Rights Watch, 1992) Rebellions that shook Iraq after the War in Gulf saw merely Kurds to document a success, that of unrecognized autonomy in the non-fly zone. However, this was by far not the most considerable gain of Kurdish struggle. With the overthrow of Saddam rule recognition of autonomy was reached. Even after the Gulf War, when the soil for creating an independent entity was given inner struggle (between two leading parties that of Kurdish Democratic Party and Patriotic Union of Kurds) stood wall to the way of national victory. (Fox, 2005) The case of Iraq shows that Kurdish people, being a minority in an Arab country, although most part of the minority having the same religion with Iraqi Arabs, sharing a history of several centuries as well as sharing their culture and traditions, still claimed independence, mostly due to the large population number ( an estimated 6 million people) (Roy, 2011), and the idea of self-determination, accompanied with the ethnic tensions towards Kurds by the Iraqi government. The roots of the Kurdish issue in modern day Turkey are documented as early as the desolation of the Ottoman Empire, while the first documents proving the existence of this ethnic group in this area date back to 10th and 11th centuries. (BOÄÅ ¾AZÄ °Ãƒâ€¡Ãƒâ€žÃ‚ ° UNIVERSITY, 2006) Since the early era of the Ottoman Empire, Kurds lived in peace with the local peoples, the historical fact that triggered the ethnic conflict, which still has a big impact on the development of the latter is the Treaty of Sevres, according to which the Kurds were promised a vast territory, which they called Kurdistan. The promised lands were never given to the Kurdish people provided that the treaty was cancelled because of the great pains taken by the Turkish newly born democratic government. But the struggle to get a personal homeland existed ever since the signing of the treaty. The most significant reasons for the Kurdish issue are the economic underdevelopment of the Kurd populated regions, along with the political lawlessness of the Kurdish population, the passive development of the social and cultural life and the ignorance of Turkish government towards the Kurdish national human rights. The aspiration of the Kurdish people for self-determination and the desire to play a political role proportional to its population in Turkey, also gives a firm background for the escalation of the conflict. Another major factor is the geopolitical location of the so-called â€Å"Turkish Kurdistan† which is considered to be in the very central part of Middle East and although it has always been a vast arena for endless wars throughout the history, the state policy of the Turkish government clearly prompts that the idea of independent Kurdistan will never come true. The conflict between Israel and Palestine, which then developed to a bigger scale confrontation between most of the Arab world and Israel is a good example of a range of inter-state conflicts. The precise start date of the Arab-Israeli conflict is not clearly documented as far as the fight over the territory has lasted for a considerable period of time. Central subject of which appears to be the dispute over drawing clear borders between the two countries. Undoubtedly the conflict is considerably more controversial and complex. To fully understand the causes behind the conflict between Arab and Israeli people one should not downsize the number of various factors, which trigger the escalation of the tension. On contrary, a holistic approach should be applied and even the smallest constituents are to count in order to get the real picture. After the United Nations resolution 181, Jews, who counted less than one third of the inhabitance of the region, owning only eight percent of the te rritory were given the chance of owning more than fifty percent of the Palestinian territories. (UN, 1947) This gave birth to a fight between Jews and Palestinian Arabs to which a solution has not been found yet. Two confronting sides longing for homeland wanted to be gifted national independence with the help of the powerful British state, who was a big colonialist back then. Self-determination and the independence, not alien to the nature of the conflict, did not, however, occupy the central rule in its origin. Regardless of the appeal to label the conflict as ethnic or religious the fundamental cause is political, that is to say a fight for control over territories. The micro concepts which narrows down the nature of conflict to a religious aspect, thus blaming on Zionism and Jewish identity ignore the fact that Zionism is a political ideology whereas Judaism bears a religious and cultural nature. (WRMEA, 2014) Not minimizing the role of religion in the given conflict, it should be mentioned that when talking about conflicts and their causes religion, ethnicity and politics interconnect, giving birth to so-called political religion. Thus, the geopolitical nature of the given conflict, spanned throughout the whole Arab region, adding a large number of ethnic shades and transforming the allegedly ethnic conflict into a political conflict and back to an ethnic one, this time on a much bigger scale, which led to open anti-Semitic propaganda by many Arab leaders. (Adl.org, 2011) So, even if back at the roots the confrontation was more about gaining territories, further developments gave a solid ground to state that currently the nature of the latter is mostly ethnic. Taking into close considerations all the facts discussed above, we come to a conclusion that the accuracy is often lost in attempts to define the true nature of conflicts in Middle East due to the complicated and interrelated nature of the factors defining them. Territorial issues are considered to be as major causes for ethnic conflicts. Due to a number of migrations of the population, conquests, wars and other geopolitical processes the resettlement of nations was a common thing, which could lead to territorial claims. As an argument, both sides can bring up the fact that the disputed territory once belonged to either of them, which makes the solution a lot more complicated. Most part of ethnicities in the world does not own a state. (CIA, n.d.) Depending on the development level of their cultural, social, political and national self-consciousness or the fact that they used to have a state in the past, the idea of establishing a national state may emerge within a dependent ethnicit y. Inner-state ethnic conflicts may transform into big threats for national security of a certain country, and inter-state ethnic conflicts into a range of long-lasting wars and hatred between two or more ethnicities. Bibliography Civilizational, Religious, and National Explanations for Ethnic Rebellion in the Post-Cold War Middle East. Jewish Political Studies Review 13 (1-2) Spring, 2001 pp 177-204 Adl.org, (2011). ANTI-SEMITISM IN THE MUSLIM/ARAB WORLD. [online] Available at: http://www.adl.org/anti-semitism/muslim-arab-world/c/hamas-in-their-own-words.html#.VRP1FPnz2So [Accessed 24 Mar. 2015]. Bleich, E. (2005). The legacies of history? Colonization and immigrant integration in Britain and France. Theory and Society, 34(2), pp.171-195. BOÄÅ ¾AZÄ °Ãƒâ€¡Ãƒâ€žÃ‚ ° UNIVERSITY, (2006). The origin of Turkeys Kurdish question: an outcome of the breakdown of the Ottoman Ancien Regime. BOÄÅ ¾AZÄ °Ãƒâ€¡Ãƒâ€žÃ‚ ° UNIVERSITY. CIA, (1948). The Kurdish Minority Problem. [online] Available at: http://www.foia.cia.gov/sites/default/files/document_conversions/89801/DOC_0000258376.pdf [Accessed 23 Mar. 2015]. CIA, (n.d.). Ethnic Groups. [online] CIA. Available at: https://www.cia.gov/library/publications/the-world-factbook/fields/2075.html [Accessed 24 Mar. 2015]. Fakir, I. (2014). Egypt’s example looms large in Tunisia’s elections. The Nationalist. [online] Available at: http://www.thenational.ae/opinion/comment/egypts-example-looms-large-in-tunisias-elections [Accessed 24 Mar. 2015]. Human Rights Watch, (1992). The 1991 Uprising in Iraq And Its Aftermath. [online] USA. Available at: http://www.hrw.org/reports/1992/Iraq926.htm [Accessed 24 Mar. 2015]. Juergensmeyer, M. (2013). Thinking globally pp 90-92 Klein, M. (2011). The Shift: Israel-Palestine From Border Struggle to Ethnic Conflict. Foreign Affairs, (Sept-Oct). Roy, S. (2011). The Kurdish Issue. Foreign Policy Journal. Snyder, M. (2014). Post-War Iraq: The Triangle of Ethnic Tensions. Harvard International Review, [online] 35(4). Available at: http://hir.harvard.edu/archives/5766 [Accessed 23 Mar. 2015]. UN, (1947). Partition Plan of Palestine. New York: The General Assembly of UN. Washington Report on Middle East Affairs, (2014). The Origins of the Israeli-Palestinian Conflict. [online] Available at: http://www.wrmea.org/the-origins-of-the-israeli-palestinian-conflict.html [Accessed 24 Mar. 2015].

The Advance of eBusiness Essay -- Internet Technology Businesses Essay

The Advance of eBusiness A major societal change that has resulted from the web is the proliferation of businesses on the web (eBusiness). Businesses on the web can be classified into two types: those who have physical stores outside of the web (like Gap) and those that were created for the sole purpose of functioning through the web (like eBay). According to Marshall McLuhan, in his book Understanding Media: The Extensions of Man, â€Å"once a new technology comes in a social milieu it cannot cease to permeate that milieu until every institution is saturated† (241). I believe this is exactly what the web has done to American and international societies. The web has saturated nearly every aspect of life including education, leisure, communication, and most specifically, business and commerce. The rapid increase in on-line businesses has created the availability of any products one could possibly imagine. More than likely, if you cannot find what you are looking for in a store, you can find it on the w eb. In addition, many businesses that were once successful without the web, have now come to dominate the new domain of web sales. As it states in Principles of Web Design, powerful corporations like AT&T, Disney, and Microsoft have expanded their business opportunities to the web and have successfully come to dominate business (106). Positive Aspects of eBusiness There are many positive and negative consequences of the proliferation of businesses on the web. From a positive ...

Chinas Reformation Essay -- History, Chinese Communist Party

In most works of art, the tone, costumes, and setting can largely influence the mood of the story. A deep examination of the mentioned attributes can possibly reveal latent messages and intents of the artists. This is evident in both Lao She’s Teahouse and China’s The Founding of a Republic. The Founding of a Republic was funded and produced by Chinese government as a celebration of the 60th anniversary of the People’s Republic of China; as a result, it widely regarded as propaganda. Lao’s Teahouse, however, was written about the Chinese revolution from a common man’s perspective. These differences in the interpretation of the Chinese revolution, along with the intent of the presentations, reveal the creators’ underlying political messages. When The Founding of a Republic was released by the Chinese government in 2009, it was dismissed, often prematurely, as communist propaganda. While biased interpretations of the Chinese Nationalist Party (KMT) and the Chinese Communist Party (CCP) are somewhat explicit through-out the film, the historical events shown are accurate. However, the events portrayed are primarily the malicious acts of the Nationalists, ignoring many of the equally heinous acts of the Communists. An example would be the assassination of 13 Communist party members. While this educates the audience of some of the tragic events of the Chinese Civil War, the communists are clearly portrayed as the virtuous heroes. The presentation of the characters in The Founding of a Republic gives another look into the Government’s hidden messages. The Nationalists are often shown with a negative connotation. The officials are shown wearing black or very dark outfits and are commonly surrounded by armed soldiers. The KMT scene... ...and even girls for money and to invoke fear (63). The government also seized virtually any property they wanted by claiming it was â€Å"traitor’s property† (74). Evidently the Teahouse paints a much darker picture of the Chinese Revolution. It offers a common man’s perspective to the economic decline and increased corruption that sometimes went unnoticed in the elite’s eyes. The Founding of a Republic told a much different view of the reform movement from the Communist elite’s eyes. The chosen portrayal of a benevolent CCP and malicious KMT is largely biased, although most of the events are historically accurate. The film can be categorized as Chinese Communist propaganda, but a deeper meaning can be observed also. Examining and comparing both works of art and their viewpoint of the revolution can offer a good look as to the creators’ intent and political message.

Problems of the Working College Student Essay

I work thrity-five hours a week at a warehouse in Ontario California. When I first registered for college classes, I figured college would be fairly easy to fit into my schedule. After all, I thought, college students are not in class all day, like high school students are. So, I assumed the twelve hours a week I’d spend in class wouldn’t be too much of a load. But I was in for a big surprise. My first semester at college showed me that students who work while going to college face problems at school, at work, and at home. First of all, students who try to juggle job and school responsibilities find trouble at school. Early morning classes, for example, are particularly difficult for me. Because I work every week night from six to midnight, I don’t get home until 1:00 a. m. , and I can’t fall asleep until 2:00 a. m. or later. Consequently, I am too tired to pay attention in my eight o’clock class. Once, I even fell asleep in that class and my Professor asked me to leave for the day. Not only was this an embarrassment for myself, but it also cost me to miss the day’s assignment not to mention being marked as absent for the day. Sometimes student’s work hours create other conflicts. For instance in my experience they cut into my study time, so I have little time to do all the assigned reading and homework. I get behind in the assignments, and I never seem to have enough time to catch up. As a result, my grades are not as good as they could be. To avoid these kind of experience’s students have to be organized, and have time management or they may get overwhelm in their daily schedule. Because students both work and go to school, they can have problems doing well with their education. But work can also suffer when workers attend college. Students can bring school into the work place. I’ve been guilty of this practice and have paid the price. One night I tried to study at work, but my supervisor caught me reading my college textbook at my work station this was a problem, and after the supervisor asked me to put my book away and get back to work I was reprimanded, and now my supervisor doesn’t trust me. Sometimes students come to work very tired, which is another problem. For example when I don’t get enough sleep I can become rude to fellow co-workers, and then the rudeness can get me into trouble. I remember one particular time a co-worker reported me because I was sarcastic to her. She had spent a half hour complaining about my job performance and I had been too tired to be patient and I lost my temper. Once again, my supervisor reprimanded me and I was asked to leave for the night. Another time, school interfered with my job when I had to leave work early to take a make-up test at school. I know my supervisor was unhappy with me then, too. Arranging a schedule that will fit the needs of schooling is a solution to combat this problem. Working college students can also suffer outside of classes and the workplace. For example my schedule illustrates the conflicts of trying to take on too many duties. Since I work nights during the week, the weekends are a more convenient time that I can study. Because I have to use my weekends to do school work, I can’t do other things. My apartment is a mess since I have no time to clean it. Worse, my girlfriend is threatening to leave me because I have no social life. We never even go out like we once used to now when she comes over, I am too busy studying. However the rewards of earning a college degree in this economy can be the difference between having a job and having a career. Students who have sacrificed their time with hard work and determination are more likely to earn that degree. Students, who have responsibilities at home, work and college can face a cycle of stress. For example, I am constantly racing around trying to manage my time, and I can’t break the cycle. I want a college education, and I must have a job to pay my tuition and living expenses. The only way students can manage is to learn to manage their time. For example after speaking with my supervisor about the quest for a higher education he understands my situation and has rearranged a work schedule to fit the needs of my schooling. Now in my third semester at college, I’ve realized that working students have to be very organized to cope with the responsibilities of college, work, and home.

Flipkart Ad Campaign

T ABLE OF CONTENTS 1. INTRODUCTION TO FLIPKART †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 A. 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ACQUISITIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 B. BUSINESS RESULTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 C. About the Offerings †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 D.TARGET GROUP †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. FLIPKART’S SUCCESS STORY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 A. 3. FLIPKART’S MARKETING STRATEGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 flipkart Campaigns †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 A. DIGITAL AD CAMPAIGNS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 B. PRINT MEDIA ADS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 C. FLIPKART TV AD â€Å"Shopping ka Naya Address† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 About the Campaign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Objective of the Campaign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 4. THE CHALLENGES IN THE COMMUNICATION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 5. ONLINE / SOCIAL MEDIA MARKETING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 6. RESULTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 A. 7.ADVERTISEMENTS GOES VIRAL †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Digital Media Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 A. Facebook Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Fan Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Admin Interaction Rate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Admin Post Interaction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 DSMM Flipkart Page 2 of 25 Admin Post Type †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Admin Post†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Change in Fan †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Fan Change Per Weekdays †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Fan Interaction Rate †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦.. 19 Fan Post Type†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Fan Post †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 Total Fan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 Total people talking about †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 B. Twitter Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Twitter Mention Map †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Tweet analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Twitter History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Tweet as per day & hour †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 C.Competitor Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 User comparison †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 24 User mention comparison †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 24 DSMM Flipkart Page 3 of 25 1 . I NTRODUCTION TO FLIP KART Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka.It was founded by Sachin Bansal and Binny Bansal in 2007. In its initial years, Flipkart focused on online sales of books, but it later expanded to electronic goods and a variety of other products. Flipkart offers multiple payment methods like credit card, debit card, net banking, e -gift voucher, and the major of all Cash on Delivery. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since credit card and net banking penetration is very low in India. Foundation date 2007 Headquarters Bangalore, India Area served India Founder(s) ? ? Sachin Bansal Binny Bansal Industry Internet, Online retailingProducts Flipkart. com, Electronic Wallet, Mime360. com, Chakpak. com, Flyte Digital Music Store Services Electronic commerce Revenue 12 billion (US$220 million) (FY 2011–12) Employees 4500 Slogan(s) The Online Megastore DSMM Flipkart Page 4 of 25 A . H ISTORY Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi worked for Amazon. com before quitting and founding their own company. Initially they used word of mouth marketing to popularise their company. A few months later, the company sold its first book on flipkart. com—John Woods' Leaving Microsoft to Change the World.Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited with being India's largest online bookseller with over 11 million titles on offer. Flipkart claims to have had at least 100% growth every quarter since its founding. The store started with selling b ooks and in 2010 branched out to selling CDs, DVDs, mobile phon es and accessories, cameras, computers, computer accessories and peripherals, and in 2011, pens & stationery, other electronic items such as home appliances, kitchen appliances, personal care gadgets, health care products etc. Further in 2012, Flipkart added A.C, air coolers, school supplies, office supplies, art supplies & life style products to its product portfolio. As of today, Flipkart employs more than 4500 people. F UNDING Initially funded by the Bansals themselves with INR 400,000, Flipkart has raised funding from venture capital funds Accel India (US$1 million in 2009) and Tiger Global (US$10 million in 2010 and US$20 million in June 2011). Flipkart. com, on August 24, 2012 announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital. A CQUISITIONS ? ? 2010: WeRead, a social book discovery tool.The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network. 2011: Mime360, a digital content platform company. DSMM Flipkart Page 5 of 25 ? ? 2011: Chakpak. com is a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Flipkart has categorically said that it will not be involved with the original site and will not use the brand name. 012: Letsbuy. com is India's second largest e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million. Letsbuy. com had been closed down and all the traffic of Letsbuy is diverted to Flipkart. B . B USINESS RESULTS Flipkart's reported sales were 40 million in FY 2008–2009, 200 million in FY 2009–2010 and 750 million for FY 2010–2011. In FY 2011–2012, Flipkart is set to cross the 5 bill ion (US$100 million) mark as Internet usage in the country increases and people get accustomed to making purchases online. Flipkart projects its sales to reach US$10 billion by year 2014.On aver age, Flipkart sells nearly 20 products per minute and is aiming at generating a revenue of 50 billion (US$1 billion) by 2015. C . A BOUT THE OFFERINGS Clothing Footwear Mobiles & Accessories Computers Watches, Bags & Wallets Cameras Books Home & Kitchen Daily Personal Needs Gaming TV, Videos & Audio Music, Movies & Posters Baby Care & Toys Sports & Fitness ebook MP3 Downloads India is at the cusp of an e-commerce revolution and we'd like to keep Flipkart at the forefront as pioneers and trend-setters. DSMM Flipkart Page 6 of 25 Flipkart have leaped from being a start-up to a fast growing mid-sized company.Backed by a strong funding of $31 million, Flipkart is rapidly expanding its network of warehouses, distribution centers, procurement operations, and 24X7 customer support teams. Flipkart s pan of operations is set to grow from five warehouses and 35 delivery centers to 25 warehouses and more than 60 delivery centers across the country. DSMM Flipkart Social Networking Youth RE-SELLING option for customers one of the main Buiness Objectives Middle class families Gathering an audience for local events Audience for events Community members can find an apartment to live in, ell their old car, bike ,music system, laptop or furniture, promote their small business Community Members local community within a city coming together, meeting, trading and helping each other in many ways Local Communities D . T ARGET GROUP Page 7 of 25 2 . F LIPKART’S SUCCESS S TORY A humble beginning from books, Flipkart now has a gamut of products ranging from: Cell phones, laptops, computers, cameras, games, music, audio players, TV's, healthcare products, washing machines etc. etc. Still, Flipkart derives around 50% of its revenue from selling books online.Flipkart is the Indian market lea der in selling books both offline and online, it enjoys an online share of around 80%. The electronic items have a large number of players like Naaptol, Letsbuy, Indiaplaza, Tradus, Infibeam, Yebhi etc. The electronic market share is distributed among them in different unknown proportions. India has around 13. 5 crore internet users today where as the number of homes with Cable and Satellite (C&S) television is 10. 5 crore. The expected internet users will reach a figure o f 30 crore by 2014 and C&S homes are expected to be 14 crore by 2014.Thus India has a tremendous internet growth and with the customers getting accustomed to e -commerce, the future of e-commerce sector is definitely rosy. An approximated 25 lac people hav e transacted online this year, the number is all set to increase with time. Also to mention most of the Flipkart customers use internet from PC's/Laptops to order goods. The use of mobile internet is very less at the moment, but with the advent of smart ph ones the use of mobile internet for e-commerce transactions will soar with time. India has 8 crore mobile net users at the moment, the number is expected to swell to 22. 5 crore by 2014.Let’s discuss the factors that lead to the grand success of Flipkart: ? They always strove to provide great customer service. Flipkart customers are happier than with some of their competitors like Tradus. in, Indiaplaza. com; i have myself experienced this a couple of times. ? Their website is great, easy to use, easy to browse through the products, add products to wish list or to a cart, get product reviews and opinions, pre -order products, make payments using different methods, in short hassle- free and convenient. ? A very important point is that they introduced the option of cash on delivery and card on delivery.This way people demonstrated more confidence in buying products. An interesting DSMM Flipkart Page 8 of 25 fact, today Flipkart sells 20 products/min and have a massive customer base, still mor e than 60% of the Flipkart's customers use Cash on Delivery and card on delivery methods. This is because of two reasons, one is many people do not know how to make payments online. And secondly people do not have immense trust in e-commerce in India. Flipkart also provides a 30 day replacement guarantee on its products and EMI options to its customers for making payments. Flipkart's reason of success is that it has a great customer retention rate, it has around 15 lac individual customers and more than 70% customers are repeat customers i. e. they shop various times each year. The company targets to have a customer base of 1 crore by 2015. A . F LIPKART’S MARKETING S TRATEGY Flipkart has been mostly marketed by word of mouth advertising. Customer satisfaction h as been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. Flipkart. om official Face book page has close to 9 lac ‘likes'. Flipkart recently launched a series of 3 ads with the tag line – â€Å"No Kidding No worries†. Kids were used to create the adverts to send out the message – if a kid can do it, you can also do it. The message is very clear to make people more comfortable with Flipkart, to generate a great customer relationship and loyalty on the basis of great product prices and excellent customer service. All in all to create a great customer experience. DSMM Flipkart Page 9 of 25 3 . F LIPKART CAMPAIGNS A . D IGITAL A D CAMPAIGNS Primarily flipkart worked on online advertising ? ? ? SEO (most effective) SEM (pay per click) Facebook (needs better handling) Twitter B . P RINT MEDIA ADS ? Delivering happiness ? Comics print ad DSMM Flipkart Page 10 of 25 C . F LIPKART TV AD † SHOPPING KA NAYA ADD RESS † A BOUT THE CAMPAIGN Ad Agency: Happy Creative Service Flipkart. com is out in the market with a new campaign titled, †Å"Shopping ka Naya Address†. The campaign created by Happy Creative Services intends to take online shopping to a wider audience this time and cover the non-metro areas of the country. The TVCs, which extends the ‘kids as adults' concept followed by Flipkart. om the last time, stress on highlighting vital benefits of shopping on Flipkart. com viz, cash on delivery, 30 day replacement policy, and guarantee of original products. DSMM Flipkart Page 11 of 25 The first TVC shows three generations of a family in one room wherein the kid (from the third generation) is receiving a mobile phone that he had ordered for his grandfather through Flipkart. com. His father (the second generation) expresses his apprehensions over buyi ng something online to which the old man (first generation) affirms that he trusts Flipkart. com.The man insists how one can buy something merely by looking at a picture online to which his wife retorts that they got married the same way, as a matter of fa ct; by looking at each other's pictures. The backdrop suggests that Flipkart. com is the new place to shop from. O BJECTIVE OF THE CAM PAIGN The aim is to popularize the brand name Flipkart like Xerox became generic to the product category and also became a verb for photocopying The plot came through from Flipkart’s customer feedback stories, where customers have told the company where and how they have used Flipkart to save their skinThis campaign has a total of nine films, while two focus on the customer experience, the rest are meant to illustrate the new categories Flipkart has entered into The ad using children as adults has become a mnemonic that the Flipkart campaigns are now being identified with, much like the pug has become intrinsic to Vodafone DSMM Flipkart Page 12 of 25 4 . T HE CHALLENGES IN TH E COMMUNICATION Differentiate from Others Being Humorous †¢ To differentiate from mighty impressive ads by Quikr, Jabong, OLX †¢ Many e-commerce portals have us ed umour as the primary ingredient for campaigns earlier DSMM Flipkart Page 13 of 25 5 . O NLINE / SOCIAL MEDI A MARKETING Flipkart is a very social media focused brand and they wanted to create a high- level of engagement around the social media platforms. The campaign was unveiled after a high engagement teaser phase on social media with five short teaser videos on YouTube and Facebook. Several conversations began about what Bob is possibly up to, a hash tag #Shoppingkanayaaddress was also promoted on Twitter.The hash tag was also around the new advertisement where all the people who had seen the viral advertisement went on to see the complete advertisement. DSMM Flipkart Page 14 of 25 6 . R ESULTS A . A DVERTISEMENTS GOES V IRAL ? The campaign was unveiled after a high engagement teaser phase on social media with five short teaser videos on YouTube and Facebook. ? Several conversations began about quality of Flipkart #Shoppingkanayaaddress was also promoted on Twitter. service, a hash tag The hash tag was also around the new advertisement where all the people who had seen the viral ad went on to see the complete advertisement. 7 . D IGITAL MEDIA ANALYS IS A . F ACEBOOK ANALYSIS The analysis is been done by using socialdon. com and simplymeasured. com. For analysis a virtual server is been used to fetch data from Facebook from 21st Feb 2013 to 21st March 2013. F AN DATA DSMM Flipkart Page 15 of 25 A DMIN INTERACTION RA TE A DMIN POST INTERACTI ON DSMM Flipkart Page 16 of 25 A DMIN P OST TYPE A DMIN POST DSMM Flipkart Page 17 of 25 C HANGE IN FAN F AN CHANGE PER WEEKD AYS